IN 5 YEARS GEN Z WILL BE our MOST VALUABLE CONSUMER SEGMENT

We CREATED cl!ckbait, a new cultural insights division that sits within Mischief, to help your business decode, understand and meaningfully engage with youth culture.

cl!ckbait offers content and commentary from a community of creators and cultural insiders, who live within the memes, micro-trends and fandoms shaping the culture relevant to younger audiences.

At the heart of the new cl!ckbait division is a digital insights platform developed for brands, by Gen Z, about Gen Z.

It offers content and commentary from a community of creators and cultural insiders who live within the memes, micro-trends and fandoms shaping culture today.

The cl!ckbait platform is a digital ecosystem of insights, workshops and creator collaborations that consists of three pillars:

Decoding youth culture - Diving into the chaos of the internet, the memes, micro-trends, fandoms, to uncover what’s shaping young people’s worlds, the team shares actionable insights without the jargon

Collaborating with Gen Z voices - Connecting brands with creators who are plugged into communities, trends and niche cultures to give an insider scoop on the Gen Z zeitgeist, in real time

Turn insight into impact – Bridging culture and commerce, cl!ckbait helps brands move at the speed of the feed, tailoring content to appeal to Gen Z, increasing engagement and propensity to purchase