The latest campaign for Women’s Aid reframes World Cup ‘kick-off’ — shining a light on the hidden rise in domestic abuse after the final whistle.

Clubs and sponsors need to treat fans as foundations, not just fodder for an emotional end of season highlight reel.

Rights don’t always guarantee relevance.

The wine producer, which owns Barefoot and Dark Horse, has hired Mischief as the PR agency to launch its new Cabana Rosé brand this summer.

Alesha Dixon joins forces with Experian and Mischief launch a fairy tale-inspired library pop-up and donate thousands of free books to communities with the lowest literacy levels

cl!ckbait explains wtf is going on with gen z in 2026

Creative comms agency Mischief has launched a 'youth division' in response to the majority of its new briefs being focused on Gen Z and Gen Alpha.

International charity WaterAid has appointed Mischief to lead its fundraising activity during the Christmas season.

Learn from the best in this year’s PR Week Creative Mentoring Scheme.

A client who can say: “This isn’t quite right – here’s why,” is far more valuable than one who stays silent to be polite.

Mischief’s social and influencer lead giving words of wisdom to PR Week.

It’s all kicking off in functional drinks.

Strategists fight it out to find out.