Creative comms agency Mischief has launched a 'youth division' in response to the majority of its new briefs being focused on Gen Z and Gen Alpha.

International charity WaterAid has appointed Mischief to lead its fundraising activity during the Christmas season.

Learn from the best in this year’s PR Week Creative Mentoring Scheme.

A client who can say: “This isn’t quite right – here’s why,” is far more valuable than one who stays silent to be polite.

Mischief’s social and influencer lead giving words of wisdom to PR Week.

It’s all kicking off in functional drinks.

Strategists fight it out to find out.