Mischief is a creative PR agency that helps brands earn attention, infiltrate popular culture, and become more meaningful.
People don’t want to be sold to. They want to be entertained, educated, and emotionally moved.
As the media landscape fractures, brands are filling the vacuum and turning into creators.
We help craft how a brand shows up in the world, who it recruits as its audience, what it says to them, and on which channels.
We amplify what a brand wants to say by making it entertaining, educational or emotionally moving.
In a world where entire categories are behaving uniformly, we look for ways to break the status quo. Fame is rarely about what your brand say, but about what your brand does in the world and what it means to people.
We have designed a process to help your brand stand out, earn attention, and infiltrate popular culture:
meaningful
misbehaviour
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In a world of algorithmic sameness, the worst thing a brand can do is fit in.
Yet every category has its unwritten rules and behaviours that make brands blend together.
Our strategy process starts by exposing that sameness and finding the norms worth breaking.
When everyone behaves the same, misbehaviour becomes your brand’s competitive edge.
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We run a world-class press office for some of the world’s biggest brands, but we’re a bit more than a standard a PR agency.
Our creative work is designed to travel through media, social feeds, LLMs, and group chats. We create to cause business impact, not just get some coverage.
Throughout our 20 year history, we’ve made ads, run influencer campaigns, managed social channels, activated in-store, and improved the GEO of brands.
Above the line, below the line, through the line, we do whatever it takes to get the results you need.
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Our work puts your brand where people actually care, whether that is in media, on social, or in culture .
By doing things of substance, differently, your brand earns attention that builds both meaning and value.