we are a creative agency that helps brands earn attention, infiltrate popular culture, and become more meaningful.

People don’t want to be sold to. They want to be entertained, educated, and emotionally moved. 

As the media landscape fractures, brands are filling the vacuum and turning into creators. 

We help craft how a brand shows up in the world, who it recruits as its audience, what it says to them and on which channels. 

We amplify what a brand wants to say by making it entertaining, educational or emotionally moving. In a world where entire categories are behaving uniformly, we look for ways to break the status quo. Because it’s rarely about what you say, it’s all about what you do. 

Playing it safe is dangerous. Let’s make some mischief.

Mischief's awarding winning PR, social media, and influencer campaign for Channel 4, the Piano 
our process designed to help your brand stand out, earn attention, and infiltrate popular culture

meaningful misbehaviour

  • Black and white photo of a busy office with rows of desks, each with a typewriter and telephone, filled with men and women working and talking.

    We help brands stand out and defy norms

    In a world of algorithmic sameness, the worst thing a brand can do is fit in.

    Every category has its unwritten rules — behaviours that make brands blend together.

    Our strategy starts by exposing that sameness and finding the norms worth breaking.

    When everyone behaves the same, misbehaviour becomes your competitive edge.

  • Mischief PR no respect for the line

    we create with absolutely no respect for 'the line'

    We’re PR professionals, but not strictly a PR agency.

    Our ideas travel through media, social feeds, and group chats – always in service of business impact, not just coverage.

    We’ve made ads, run influencer campaigns, managed social channels, and activated in-store.

    Above the line, below the line, through the line, we do whatever it takes to get the results you need.

  • Three people looking down at cameras, with one person holding a camera to their face, and the other two holding smartphones.

    Earning attention to create value and meaning

    Our  work puts your brand where people actually care, whether that is in media, on social, or in culture .

    By doing things of substance, differently, your brand earns attention that builds both meaning and value.

want to make some mischief?