well behaved brands

rarely make history

Creative PR, London. Since 2006.

WE help BRANDS EARN ATTENTION, INFILTRATE POPULAR CULTURE, AND BECOME MORE MEANINGFUL.

We do this by identifying category and cultural norms, and creative ways to break them, using our process of Meaningful Misbehaviour. Since 2006, we've done it for brands including Samsung, Coca-Cola, Just Eat, E.ON, Channel 4 and Experian.

Learn more
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Mischief's award-winning PR, influencer, and content campaign for Coca-Cola, The Bosses, celebrating shopkeepers across the UK, their relationship with Coca-Cola, and their customers.
  • Alesha Dixon reading to children at Mischief and Experian's pop-up Library of No Returns PR activation.

    Experian, Library of No Returns

    Improving future financial outcomes by improving childhood literacy.

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  • The waterless Christmas dinner Mischief created for WaterAid to promote awareness of water scarcity at Christmas.

    Wateraid, Waterless Christmas dinner

    Taking the water away from Christmas to prove just how critical it is.

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  • Mischief's Craig David campaign for Just Eat UK

    Just Eat, Craig David

    Did somebody say … gig in a takeaway?

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  • Mischief and EON Next, Watts on the Rocks

    E.ON NEXT, WATTS ON THE ROCKS

    Energy advice where you want it the most – your local

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meet the team

Need to reach Gen Z?
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clickbait is Mischief PR's youth insight and cultural strategy division

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