well behaved brands
rarely make history
Creative PR, London. Since 2006.
WE help BRANDS EARN ATTENTION, INFILTRATE POPULAR CULTURE, AND BECOME MORE MEANINGFUL
We do this by identifying category and cultural norms, and creative ways to break them, using our process of Meaningful Misbehaviour.
Since 2006, we've done it for brands including Samsung, Coca-Cola, Just Eat, E.ON, Channel 4 and Experian.
Recent work
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![A man with a shaved head is in a room with wooden walls and large windows, playing a game of dominoes at a table with a tall glass of beer, playing cards, and a black remote control.]()
Samsung, Raise the Bar
Outfitting struggling pubs with cutting-edge Samsung TVs and sound ahead of the summer of sport.
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![Alesha Dixon reading to children at Mischief and Experian's pop-up Library of No Returns PR activation.]()
Experian, Library of No Returns
Improving future financial outcomes by improving childhood literacy.
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![The waterless Christmas dinner Mischief created for WaterAid to promote awareness of water scarcity at Christmas.]()
Wateraid, Waterless Christmas dinner
Taking the water away from Christmas to prove just how critical it is.
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![Mischief's Craig David campaign for Just Eat UK]()
Just Eat, Craig David
Did somebody say … gig in a takeaway?
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![Mischief and EON Next, Watts on the Rocks]()
E.ON NEXT, WATTS ON THE ROCKS
Energy advice where you want it the most – your local
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