MEANINGFUL
MEDIA RELATIONS
PR at Mischief is supercharged strategic storytelling — earned through meaningful media relations.
We’re a creative agency packed with PR people. That means big ideas built to travel through the line, backed by an elite press office trusted by some of the world’s biggest brands.
Since 2006, we’ve created advertising, partnered with celebrity talent and influencers, sparked viral moments, managed social channels, rolled out media plans, activated in-store, brokered sponsorships and sold in countless stories.
But attention today isn’t won by saying the right thing. It’s earned by doing something meaningful in the real world.
We call it Meaningful Misbehaviour.
That shows up as headline-hitting, trend-tracking, feature-making, interview-placing work — powered by a press office that hustles hard. We’re in journalists’ DMs, meeting them IRL, tracking what they care about, and pushing stories until they land.
Our team includes ex-journalists who know exactly what makes a story fly — because they’ve been on the other side of the inbox. Every idea is interrogated before it leaves the building, so when it hits newsrooms, it hits right.
The result?
Work that grows share of voice, earns coverage in the right places and delivers real commercial impact.
EARNING ATTENTION AND INFILTRATING POPULAR CULTURE
-
Creative Campaigns
Our most recent campaign work. Designed to amplify what a brand wants to say by making it entertaining, educational, or emotionally moving.
-
PR Services
The full menu of our services – from audience mapping and strategy to narrative and positioning to newsjacking or paid media. PR with no respect for the line.