MEANINGFUL MEDIA RELATIONS
PR at Mischief is supercharged strategic storytelling — earned through meaningful media relations and a press office trusted by some of the world's biggest brands in London and beyond.
Since 2006, we’ve created advertising, partnered with celebrity talent and influencers, sparked viral moments, managed social channels, rolled out media plans, activated in-store, brokered sponsorships and sold in countless stories.
But attention today isn’t won by saying the right thing. It’s earned by doing something meaningful in the real world.
We call it Meaningful Misbehaviour.
It's how we run our press office, manage media relations, and build earned media strategies that grow brand share of voice for clients across consumer, tech, entertainment and financial services.
That shows up as headline-hitting, trend-tracking, feature-making, interview-placing work — powered by a press office that hustles hard. We’re in journalists’ DMs, meeting them IRL, tracking what they care about, and pushing stories until they land.
Our team includes ex-journalists who know exactly what makes a story fly — because they’ve been on the other side of the inbox. Every idea is interrogated before it leaves the building, so when it hits newsrooms, it hits right.
The result?
Work that grows share of voice, earns coverage in the right places and delivers real commercial impact.
Most recent press office work
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![Selection of retro crisp packets including Frazzles and Skips — Ocado retro crisp revival reactive PR campaign by Mischief]()
Ocado, Retro Crisp Revival
90 pieces of earned coverage at zero cost, driven entirely by reactive press office work and smart use of internal sales data — with a 10% month-on-month sales uplift.
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![Two women in conversation on a sofa — Experian's Cost of Loving podcast campaign by Mischief PR]()
Experian, The Cost of Loving
111 media hits against a target of 42, with 890,000 organic views — earned through a bold podcast concept that made financial services feel genuinely relevant to young audiences.
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![Illustration of various potted plants and trees, which are frequently stollen – Allianz, hotbed of crime campaign by Mischief PR]()
Allianz, Hotbed of Crime
Introducing a global insurance brand to the UK consumer market through a research-led story that earned 80.7 million reach across national press and BBC broadcast.
