allianz
truly good insurance doesn’t wait until something goes to wrong to help
Challenge
Allianz is a global insurance giant – but new to the consumer market in the UK.
They have a compelling proposition for UK customers, but were having trouble connecting in an emotional way.
Strategy
Show homeowners and renters Allianz cares about they care about.
Idea
“According to the Allianz research, up to 38% of us think of our plants as our most prized possessions”
We wanted to help plant lovers ensure they don’t become plant losers.
We worked with a horticulture expert (James Wong) to identify the plants most likely to be stolen from British gardens this summer.
Our horticulturist’s predictions were brought to life by a botanical artist in a series of unique illustrations.
Listicle and illustration assets distributed to press alongside research stats shining a light on the plant theft trend.
In addition we partnered with ex-policeman Leeroy Logan to share tips around how to protect plants from thieves, providing consumers to a solution to the problem.
The key campaign message = cover for your garden (and plants) can be included as part of Allianz home insurance.
Impact
80.7M reach
17 pieces of coverage including Mirror, Metro, Star, Times and BBC broadcast
3x broadcast hits
225k reach on owned channels
4.8k engagements on owned channels
37.9k reached on partner channels
80.7m
reach3 national
broadcast hits 225k
reach on owned channels
